Why is SEO important for business?

SEO – The most cost effective way to increase traffic, credibility and boosts sales.


SEO – Search Engine Optimisation, its importance in Business.

If you have a website, blog or online store, SEO can help your business grow and meet the business objectives. Search engine optimisation is essential because, users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.

SEO can have a better ROI than traditional forms of marketing like TV and print ads. Like any other marketing method, SEO isn’t magic, but it provides a business visibility, branding, web traffic, a high ROI, credibility, and insight into customer behavior, and in return boosts sales.

SEO is Good for Business Visibility and Branding

What does this mean for your business? When someone searches for the service you offer or business similar to your business and your website, blog or business page is shown in the search.It means that if you can continually show in all these search results then you are gaining more and more mind-share with each potential customer. Chances are very good that they will eventually click through to your website, and since you are continually displayed in all their search results, they will trust you that much more.

SEO Provides Your Business Credibility

Searchers give psychological rankings to brands on the basis of search results. Searchers make mental notes of the rankings for the terms they enter into Google and other search engines. They may not consciously realize it, but they do. And in the minds of consumers, your ranking is a vote of confidence: “Google says this business is relevant, so that must be the case.” This may sound a bit far-fetched, but let’s look at it like this: back in the golden age of the yellow pages, if you were looking for a plumber, did you feel more confident in calling the guy on the seventh page of the listings, or did you, like most people, start from the first page and work your way through? Your customers may not realize it, but high search rankings make you more credible in their eyes.By appearing on top rankings, you create credibility in the minds of the users. You can’t really ask a consumer to buy something without trusting the brand. So, it is a must to do SEO, if you want your customers to find you credible. There is a great chance of incorporating credibility towards your consumers through your brand if you know why SEO is important for business.

SEO Brings Your Business Traffic

Generating website traffic is also one of the most difficult things, but is the most integral part of running the business.Though traffic is not going to make any money, I agree. but then you need to regulate the traffic in the right direction and make it work for your business. Like you want people to buy your product and service but then to do that you will have to optimize your content, images and videos and work it in a way that Google would deviate the traffic to your website and eventually people will buy those products and services.When you build a virtual image and now with SEO you also have traffic running your way then your product will be able to generate leads. People coming to your site are qualified leads and will definitely want to buy a product that you are trying to sell so if you reach them well he or she will buy the product for sure. As the traffic coming to your site is in search of the same product that you are selling, so these leads are qualified leads that you will generate with the help of Search Engine Optimization.

SEO Has One of the Best ROI in Advertising

SEO rewards your business for its efforts at a higher rate than pretty much all traditional forms of offline advertising — the same can be said for almost all types of internet marketing. The reason for this is because SEO is an inbound marketing strategy; that is, it allows you to market to people when they are looking for the products and services your business provides. You don’t have to interrupt their favourite TV show, you don’t have to take up space on a page where they are reading a news article. You just show up when they are looking for businesses like yours. You don’t have to convince them they need your product or service; you just have to convince them that you are the right business to purchase from. In other words, with SEO, half the battle is won before it even starts.

SEO is a  Cost-Effective way of Marketing

SEO is the most cost-effective way of marketing as we get the return on whatever we invest and the money invested is lesser than the ROI. The cost-effectiveness makes a vital clog in your marketing procedures. This is the most money and time-saving way to take your business further on the web. This would also signify rapid growth through organic traffic that is going to be beneficial for your company and you’ll be able to accomplish your goals in the desired form and manner. This is how SEO helps business in the right way.

SEO Gives You Unmatched Insight Into Your Customers

SEO is the best way to get an insight into the kind of customers you have and the related marketing efforts. You can now understand the kind of audience coming to your website and then analyze the whole thing and go about it. Get yourself in place according to the consumers and use the information to accommodate data regarding the buying behavior of the consumers. SEO generates valuable traffic. Google Analytics tracks this traffic. Google Analytics is an amazing tool. The data and metrics are valuable because they give you insight into your customers: how they search, how they browse, the language they use, the technology they use, the region they live in, the days they are most active, the times of day they are most active, you name it. This is extremely valuable because it can help you make more informed decisions regarding your business and its strategies, both online and offline.

Does your business have a SEO strategy yet? It’s time to get started.


Must have mobile apps to make life easier in 2018

You can save some money, save some time and even make your life much easier by using some of these smartphone apps this year.

Smartphones have already become an inevitable part of our lives, and that is something one cannot fail to accept. They have revolutionised the way we work, play and communicate with one another, but out of the box they can be somewhat lacking. To unlock your phone’s full potential, you will need to download and install some awesome apps.

Despite smartphones revolutionizing the concept of convenience, we are always looking for ways to set a new level of efficiency in our lives. Luckily, developers have noticed this and continue to create apps that are exceptionally useful.

While everyone has different needs and priorities, there are a few apps that make everyone’s lives better. Unfortunately, people who are not power users often miss out on these products.

1.Evernote (ANDROID/IOS)

If you’re constantly searching a combo of a notes app, pinterest board and bookmark folder for the trove of digital info you create and save, it’s time you try out Evernote, which has become the standard among productivity apps and digital notebooks. Evernote collects everything you want to remember in one streamlined platform that’s with you wherever you go. Create a note, scan a handwritten note or “clip” a web link and save it within a larger notebook or tag that you can then search for and access across all of your devices. “Use Evernote as the place you put everything … Don’t ask yourself which device it’s on—it’s in Evernote” – The New York Times


Artificial intelligence (AI) assistants are increasingly popping up on our devices. Siri has been the long-term AI for Apple, Windows has Cortana, and Android has a few competing heavyweights. The Google Assistant app provides another way to launch the Assistant that’s already available on your phone. It allows you to quickly access your Google Assistant with one tap. You can still access your Assistant by pressing and holding down your home button or by simply saying, “Ok Google.”Remind yourself to send a birthday card, make calls hands free during your commute, and unwind by playing your favourite tunes. You personal Google is here to help. Ask your Google Assistant questions and get things done. Use it anytime, anywhere.


Moovit is one of the best transit apps in the world today, trusted by over 30 million users in more than 800 cities. With a new city added every 24 hours, the app offers the most robust and precise public transit information. Because public transportation is highly unpredictable, Moovit constantly updates the line schedules and tracks changes in public transit services. You only need one app on your phone to navigate in the U.S. and across 78 countries and in 44 languages. If you’d like to know which bus line arrives at a particular stop in London, Barcelona, Madrid, or Rome, or, if you need to find out when the last bus leaves a certain station in Rio de Janeiro, Sao Paulo, Melbourne, Seoul, Moovit has you covered. Moovit is your personal assistant for every bus, subway, train or metro ride!


It detects sound of clapping and run loud alarm. Then you will easily find mobile phone. It’s the best and easiest way to quickly check where your phone is.Do you lose your phone regularly at home/office?Do you waste a lot of time in finding it? If yes, Clap to Find is an app just for you. With this app, you will forget that panicked feeling when you can’t find your smartphone. Just clap your hands to activate your phone and make it produce a sound which can be easily customised. By the way, the app consumes low battery power so that your battery lasts for a long time.clap phone finder is a professional tool which helps you finding lost phone.


SoundHound is a music recognition app that enables you to find out what song is being played around you. You just need to tap the orange button to instantly identify music and get song lyrics. Even if you get a tune stuck in your head, just hum the melody or sing a few lyrics and the app will identify the song for you.Hey, what song is that? SoundHound 8 makes it simple to discover music playing around you. Whether you’re in the car or out and about, open the app, hit the big orange SoundHound button, let your phone listen for a few seconds, and we’ll tell you exactly what’s playing!


Clue is a period tracker that predicts when your next period is coming so you don’t have to hold a funeral for your fave pair of undies. It is a period tracker and ovulation app that uses science and data to help you discover the unique patterns in your menstrual cycle. Use Clue to remind you about your period, PMS, ovulation and fertility. Clue is rated as the top free period tracker app by the journal Obstetrics & Gynecology, a publication of the American College of Obstetricians and Gynecologists (ACOG).


Google keep is the app for people who want see all of their reminders, notes, and checklists with a single glance.Capture inspiration when it strikes! Keep is simply the quickest way to offload ideas, thoughts, and to-dos without losing focus.Access your notes on any device. synced automatically to your phone, tablet, watch, and laptop via the Google Keep website, or Chrome app.Use “Ok Google” voice commands to “take a note” or “add to to-do list”.


Maybe you’ve got an iPhone and are looking for an alternative in the video-calling space. Maybe you’ve got an Android device and Skype doesn’t really do it for you. Enter Duo, Google’s answer to Apple’s ubiquitous app-turned-verb, Facetime. Available on both Android and iOS, with Duo you can make video calls to anyone else with the app and a phone number. It’s simple to use and there’s an immediate upgrade: the “Knock Knock” feature shows you live video of the caller before you even pick up (insurance against screening a call, perhaps?).


Effortlessly track any activity. As you walk, run, or cycle throughout the day, your phone or Android Wear watch automatically logs them with Google Fit.Get instant insights. See real-time stats for your runs, walks, and rides. Google Fit will record your speed, pace, route, elevation, and more so you can stay motivated and on track Reach your fitness goals. Set goals based on steps, time, distance, calories burned. Receive personalized recommendations and coaching for activity goals.Measure your wellness. Aggregates info from other apps to track fitness, nutrition, sleep, and weight: Android Wear, Nike+, Runkeeper, Strava, MyFitnessPal, Lifesum, Basis, Sleep as Android, Withings, and Xiaomi Mi bands.Check in from anywhere. Track your progress from your phone, tablet, the web (fit.google.com) and even your Android Wear watch.

10.TALKSPACE consulting and therapy (ANDROID/IOS)

It is a therapy and counselling app that will connect you directly with a certified professional.Unlimited On-Demand therapy & counselling from licensed therapists on your Android device, no appointment needed! Get private and anonymous help for depression, anxiety, stress and more. Talkspace’s On-Demand Unlimited Messaging therapy service allows you to message with a dedicated therapist anytime, anywhere without fear of being judged. Get matched with one of our 1000 licensed therapists and start your consultation today!


Importance of Mobile Apps for Schools

Mobile apps help schools to have real time and fast connection with Staff, Parents, Students. It is a cost effective solution as they make it simple and economic to keep in touch with your school community with an easy registration process.

Why do schools need a Mobile Application?

Experts say that apps in education can make children more interactive and activate better engagement between parents and children. The most effective way is to engage with the children while they are using applications. Interaction tendency in children is enhanced by mobile applications.

Mobile Apps for Education

  1. Over 20 million students use Google apps for education
  2. The use of Google apps for education has increased 100% by 2 years
  3. Opting Google apps for education can save up to $1.5 Million per year in classrooms
  4. 72 of the top 100 universities in the United States use Google apps.
  5. 73% teachers access digital content from their handheld mobile device
  6. Mobile networks are accessible to more than 90% of the worlds population.

Mobile Apps bridges all communication gap between the school, parents and students! School mobile app is a platform for smooth, paperless and real time communication.

Below are the benefits of Mobile Apps for Schools, Parent & Students:

For the school:

– Fast communication with the parents.

– Paperless and free of cost under the Free Forever plan, hence saving costs.

– Reliable – Receipt for every message/ update that has been sent.

– No restriction of data – you can send pictures, files, PDF, hyperlinks, etc.

For parents:

– Easy to connect with the school administration.

– Easy access to attendance records and result sheets.

– Pay fees online.

– Free of cost under the Free Forever Plan (no ads, no subscription fee).

For students:

– Motivation to perform better since parents can keep real time check on them through app!

Unlike school, mobile applications are available round the clock. There is need to be worried about schedules. Anywhere can be a classroom. App learning is not time-bound learning, its relaxed learning.

Most of the apps promote child-friendly control. Children should only need to reach out for the device when they feel like learning. Little ones can operate it without much effort.

Paperless Learning ( Go Green )

While millions of trees are cut down for making papers for the traditional method of learning, mobile apps in education requires just a download. It means a greener earth for future generations.

Mobile learning process has sustainability. Completing a lesson with an app is much more effective as it is learning from experience rather than from compulsion.

Instant updates:

There are some apps which are not only meant for learning but also to stay updated about campus events, timetables, alerts and other important information. Soon apps will allow you to do the educational related payments such as tuition fees, library fines, etc. They also provide opportunities to interact with students throughout the life cycle of prospects, enrolled students, and alumni.

With some apps, you can track your children’s progress which is one of the important things that every parent wants to know. Along with the progress, you can visualise how each app is helping your children to improve their skills such as reading, maths and much more.

Educational apps are the best way for children to stay connected with their teachers. Though the way of learning through apps is entirely different from the traditional learning method, it adds value to the entire process.

Let us all agree that Apps have definitely made our lives simpler and easier. Hence, the fact that all schools start using a mobile app should not come as a surprise.


Importance of mobile apps for business

“I can’t overstate how mobile is changing how we interact with our customers, we have to embrace these changes.”   Joel Anderson, CEO of Walmart

A mobile device has evolved from just a communication tool to a highly effective business tool over the years. As technology is advancing at lightning speed, with that people are getting more addicted to mobile phones, tablets & other smart devices. The Importance of Mobile Apps in Business has climbed the ladder to the top rapidly in past few years. Mobile devices changed the way businesses work. High speed data access & excellent user experience are the keys to the high growth. Mobile apps made it easier for users to get any business information at their fingertip and stay connected to their favourite brands. That’s why a lot of businesses are taking their presence to mobile platforms.

No matter what your business is, a mobile app can help you get and retain customers., and that’s a fact. We all know that the first place customers go to search for a product or service is online. If your business is available online, and plus you have an app that users  can download to their devices, your business will make really good impression. At a glance they will be able to see and open your app and purchase from your business.You need to understand that mobile apps allow customers to have all your information at their fingertips

The customers in today’s world are on the move and they’re using mobile application platforms to get there. Whether they use mobile phones, tablets, or other mobile devices they have all the information they need. That’s why mobile apps are so much important in today’s market.

Here are some of the biggest benefits of mobile apps for businesses. You can:

  • build loyalty

  • reinforce your brand

  • increase your visibility

  • increase your accessibility

  • increase sell-through

  • increase exposure across mobile devices

  • connect you with on-the-go consumers

There are more of course. These are just some of the biggest. As you can see, benefits can be huge.

Not only that your business will have benefits, but your customers as well. Here are some of the benefits of mobile apps for your customers. They can:

  • easy access to your inventory

  • get notifications of special events, launches, etc.

  • have one-touch access to your contact information

  • get directions to your location from wherever they are

  • make fast, seamless appointment scheduling and more.

Until now, it should be really clear – the future of your business depends on your ability to get your business implanted on the phones of customers all around the world. You need to go mobile and be prepared to grow.

Important fact to note: Promotional email messages receive about a 4% read rate. PUSH notifications 97%

Last, but not least, the most important reason why you should consider building your own mobile app is customer loyalty. The choice you make today is going to set the foundation for the future of your business.

Mobile application development growth trends in 2018

Mobile Application Development Growth Trends in 2018

As of March 2017, there were 2.2 million apps to choose from on the iTunes App Store and 2.8 million available for Android users. With the app market showing no signs of slowing down, that number is only set to grow. Mobile app trends are ever-evolving and it’s important that you stay ahead of the game to guarantee that your new and existing apps meet market need.

           The year 2017 was a phenomenal year for app development. There has been an endless growing need for app development catering to the over dependency of people over smartphones. It has raised its bar from being just an optional investment to become an utmost necessity. 2017 has witnessed a lot of focus on IoT and it is expected to grow to $661.74 billion by the year 2021. 2018 will surely play a pivotal role in building awesome apps and bring notable changes to the society.


AI will make a mark in both the construction techniques of mobile apps and in boosting their capabilities. Through the use of advanced analytics, cognitive interfaces into complex systems, and machine learning techs, AI will provide business users access to powerful insights never before available to them. Due to these advantages, big players like Google, IBM, eBay, Facebook have started investing and acquiring startups those who are experts in Artificial Intelligence.2018 will see a lot of revolution around the concept of machine learning and artificial intelligence. Machine learning will enable apps to recognize complex patterns and draw useful insights by analyzing huge data. It will bring a revolutionary change in the medical domain, not only be aiding in timely diagnosis but also be devising proper treatment plan. It will send drug information, drug usage alert, etc. Predictive apps will play a major role in the upcoming year.



AR has been quite sensational this year and will persist to be in 2018. The app world will witness a lot of AR projects that will stretch beyond games and fun. AR helps in adding digital over virtual information to give a more realistic and unambiguous outlook. AR intertwined apps will gradually seep into retail, life science, manufacturing, and many other domains. If you are a little aware of modern mobile app development trends, then AR and VR apps are nothing new to you. They have been revolutionary in gaming and entertainment industry. VR devices like Samsung Gear VR, Google Cardboard and Oculus Rift are gaining popularity. And games like Pokemon Go, iOnRoad, Sky Siege and myNav are bright examples of AR games. Dominating the App Store, these mobile games prove AR technology has great potential to influence consumers in engaging and meaningful ways.


Internet of Things is one of the most trending topics these days. It is also helping a lot in all sort of businesses across various domains. It will make a lot of difference in the retail business and also influence other sectors, like automotive, healthcare, education, etc. IoT will definitely make a massive impact in the world of app development this coming year. It will lead to revolutionary changes in the business domain and in the day to day lifestyle of people as well.This year we have noticed that smart homes get much more interactive. Nest and ecobee are two companies that have trail-blazed smart home technology. For developers, integrations involve complex mobile platforms and backend infrastructure that can communicate and share data between all devices for a unified experience. Data analytics also becomes key here since all the data that is stored and shared needs to be accessed easily and efficiently. The Internet of Things is shaping mobile app development trends  since almost every IoT solution needs a dedicated application enabling users to manage smart devices. Although building IoT-related software is not that different from what developers have been doing for years, most Internet of Things solutions are innovative by default and often require integration with third-party or niche devices and services.

Mobile App Security

There has always been a growing demand for security. As days are passing by, smartphones are handling confidential and sophisticated data progressively, only seeking tighter security. By 2018, we will definitely witness a lot of apps in the app store with built-in security features. The security of a smartphone has become more crucial than ever because of the quantity of personal user data it houses. Apps with built-in security features can make a large difference in the app space. Coding for Apple’s iOS is now moving from Objective-C to Apple’s own programming language, Swift. More developers will be adopting the use of this platform, providing better UX with more security features.

Cloud-based App Development

Mobile apps in 2018 will hold direct cloud interaction to revolutionize the smartphone industry completely. This aspect will lead to less requirement of internal memory and will witness a sharp shoot up in cloud-based mobile app traffic. These sort of apps will directly fetch data from the cloud, thereby reducing the load on the internal memory which will prove to be beneficial for large as well small group users. There has always been a growing demand for security. As days are passing by, smartphones are handling confidential and sophisticated data progressively, only seeking tighter security. By 2018, we will definitely witness a lot of apps in the app store with built-in security features.

Another trend which will surely impact the mobile app development is the use of Accelerated Mobile Pages which will enhance page loading on mobile devices. Besides that, it will also give the provision of isolated search index for the mobile web. Increased speed of loading pages will reduce the bounce rate and in addition, will help in increasing visitors, CTR, page ranking, easy content replacement, better ad visibility, and a lot more.

All About Wearable Apps

2018 will be the year of wearable apps. Wearables have captured both the facets, one being necessary, and the other being a style statement. These apps will make a lot of impact in the healthcare domain. With Apple, Samsung and Google smartwatches already in the picture, it is all the more clear that their demand is bound to rise in 2018.

Improved Security and Blockchain In 2018

According to a study conducted by IBM, nine in ten government firms are planning to invest in blockchain for financial transaction management, asset management, contract management and regulatory compliance purposes. Another research by Infosys says that one-third of banks are expected to adopt commercial blockchain in 2018. This said it is clear that there is going to be a growing demand for security. As days are passing by, smartphones are handling confidential and sophisticated data progressively, only seeking tighter security. By 2018, we will definitely witness a lot of apps in the app store with built-in security features. Blockchain-based security measures are expected to be implemented on mobile apps pretty soon.


Location based services

Location-based services already made many headlines in 2017 and their functionality is only set to grow in 2018. The next big things under location-based services will include real-time location-based offers and advertisements. Companies such as Groupon and Scoopon are already offering their best deals to their app users depending on their location, but this is something that the smaller fish in the pond will now have easier access to, too.

Don’t act shocked if Facebook or Google suggest you shop from a Handicrafts shop that you’re looking right at because location specific portals, navigation, and indoor mapping sectors would be the biggest application development trend which will contribute to some great intuitive apps. Of course, privacy remains a big concern for some and when developing location-based apps and services, the consumer must always have a choice on whether or not they reveal their location based on the service they subscribe to.

Mobile apps payment integration to continue

Mobile apps payments are slowly and gradually evolving with the introduction of various technology giants in the markets. As per a report by Juniper Research, 1.5 billion mobile wallets were in use around the globe in 2017, and this is only set to continue in 2018. This will undoubtedly make a way for highly intuitive and secure mobile transactions, integration with POS and similar.

2018 will be the year of innovation and implementation of latest trends. It will be the year of rapid growth for businesses, organizations, developers, manufacturers and billions of doll mobile apps. On an ending note, it is mandatory to tell you that these are a few top-notch expected trends to hit the market next year. So gear up to be at the top of your game.